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Realtor Case Study: In the past CRM consisted of sending out a semi-personal newsletter to an existing client, say 3 or 4 times a year, some personal phone calls and perhaps a direct visit with the Christmas calendar or barbecue apron in the summer. Established customers appear to be so busy today that even some […]
December 22, 2010
Remember the good old days of selling: “Hi there, let me show you the latest widget with all these wonderful features and how many do you want?” Okay, it was never quite that easy. One really should have asked the customer what their needs were and shown them the widget that actually fit those needs. […]
December 22, 2010
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