Realtor Case Study: In the past CRM consisted of sending out a semi-personal newsletter to an existing client, say 3 or 4 times a year, some personal phone calls and perhaps a direct visit with the Christmas calendar or barbecue apron in the summer. Established customers appear to be so busy today that even some… [Read more…]
December 22, 2010
Remember the good old days of selling: “Hi there, let me show you the latest widget with all these wonderful features and how many do you want?” Okay, it was never quite that easy. One really should have asked the customer what their needs were and shown them the widget that actually fit those needs.… [Read more…]
December 14, 2010
There are many different aspects to marketing products successfully online. One of them is the proper implementation of good SEO. Gone are the days of just inserting a pile of keywords into the Meta Data fields of your searchable web pages, or inserting blocks of keywords using a font colour that is the same as… [Read more…]
December 3, 2010
Examining the true cost and value of customer acquisition The world has just changed again, when GAP gives away free blue jeans just to get more exposure one has to re-evaluate the marketing concept and compare that to traditional marketing methods and cost of customer acquisition. Since I really don’t know what the blue jeans… [Read more…]
November 28, 2010
I have always lived five years in the future and birthed many companies and organizations. I even lay claim to the first online computer dating program back in 1976. Boy those were the days, IBM 360′s, a university network, and three dates for five dollars, that is until the powers that be shut me down. Today the… [Read more…]
November 28, 2010
What is the future businesses model?. The business foundations that are based on generating new leads, client retention and customer life values have changed dramatically in the last year. The customers’ control (ownership) of Google, Facebook, Groupon, YouTube and other social networks has changed forever the world’s business model. Facebook’s Deals now unleash incredible marketing potential and… [Read more…]
December 22, 2010
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